{"id":2172,"date":"2020-12-10T08:25:28","date_gmt":"2020-12-10T08:25:28","guid":{"rendered":"https:\/\/www.dhemen.com\/?p=2172"},"modified":"2020-12-17T08:08:07","modified_gmt":"2020-12-17T08:08:07","slug":"boj","status":"publish","type":"post","link":"https:\/\/dhemen.nobok.es\/en\/boj\/","title":{"rendered":"BOJ"},"content":{"rendered":"\n
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Boj is a century-old brand which has built its reputation on well-known and recognisable products in the world of wine and household goods.<\/p>\n

Dhemen has a firm relationship with the brand as its design studio, and in addition to redesigning its corporate identity in 2016, was tasked with the redesign of its iconic wall-mounted corkscrew.<\/p>\n

The project stemmed from two fundamental premises:\u00a0 Improve usability of the product to allow easy operation for any type of user, and build a more sustainable product through an eco-design process to control and minimise its environmental impact.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n

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Thus, in satisfying the first demand of the project and improving user experience, the result is an object whose functionality and usability have been completely reimagined. It uses a new, patented mechanism to simplify as much as possible the extraction of the cork from the bottle in just one natural movement.<\/p>\n

This project was required to be eco-designed and Dhemen, an ISO 14006 eco-design compliant studio, employed all applicable processes throughout an environmentally sustainable project which controlled the entire product life-cycle, its carbon footprint and materials traceability to create an object built to last under heavy use, and to avoid obsolescence at all costs.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n

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Boj is a century-old brand which has built its reputation on well-known and recognisable products in the world of wine and household goods. Dhemen has a firm relationship with the brand as its design studio, and in addition to redesigning its corporate identity in 2016, was tasked with the redesign of its iconic wall-mounted corkscrew. […]<\/p>\n","protected":false},"author":3,"featured_media":2293,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,22,51,52,54,67,70,73],"tags":[],"class_list":["post-2172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy-design","category-product-design","category-brand-strategy","category-brand-care-en-2","category-brand-design","category-color-material-finishes","category-design-engineering","category-ecodesign"],"_links":{"self":[{"href":"https:\/\/dhemen.nobok.es\/en\/wp-json\/wp\/v2\/posts\/2172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dhemen.nobok.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dhemen.nobok.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dhemen.nobok.es\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dhemen.nobok.es\/en\/wp-json\/wp\/v2\/comments?post=2172"}],"version-history":[{"count":0,"href":"https:\/\/dhemen.nobok.es\/en\/wp-json\/wp\/v2\/posts\/2172\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dhemen.nobok.es\/en\/wp-json\/wp\/v2\/media\/2293"}],"wp:attachment":[{"href":"https:\/\/dhemen.nobok.es\/en\/wp-json\/wp\/v2\/media?parent=2172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dhemen.nobok.es\/en\/wp-json\/wp\/v2\/categories?post=2172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dhemen.nobok.es\/en\/wp-json\/wp\/v2\/tags?post=2172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}