{"id":2825,"date":"2021-04-12T12:28:10","date_gmt":"2021-04-12T12:28:10","guid":{"rendered":"https:\/\/www.dhemen.com\/?p=2825"},"modified":"2021-04-13T08:49:47","modified_gmt":"2021-04-13T08:49:47","slug":"velites","status":"publish","type":"post","link":"https:\/\/dhemen.nobok.es\/en\/velites\/","title":{"rendered":"Velites"},"content":{"rendered":"\n<div class=\"wp-block-group dh-fila dh-fila--completa dh-alinear-centro orio is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-bottom:0px\">\n\n<div class=\"wp-block-group dh-columna is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1291\" src=\"https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2021\/04\/velites_header3-4-6.jpg\" alt=\"\" class=\"wp-image-2974\" srcset=\"https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2021\/04\/velites_header3-4-6.jpg 2560w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2021\/04\/velites_header3-4-6-300x151.jpg 300w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2021\/04\/velites_header3-4-6-1024x516.jpg 1024w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2021\/04\/velites_header3-4-6-768x387.jpg 768w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2021\/04\/velites_header3-4-6-1536x775.jpg 1536w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2021\/04\/velites_header3-4-6-2048x1033.jpg 2048w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2021\/04\/velites_header3-4-6-700x353.jpg 700w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-group dh-texto texto-orio-3 texto is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-right:200px;padding-bottom:100px\">\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group dh-fila dh-fila--rejilla dh-alinear-centro zumaia is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group dh-columna is-layout-flow wp-block-group-is-layout-flow\">\n\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group dh-fila dh-fila--rejilla dh-alinear-centro zumaia is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group dh-columna is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group dh-fila-interior dh-alinear-izquierda is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group dh-columna is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group dh-texto texto texto-zumaia-1 is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\">In the world of Crossfit and Fitness, Velites is one of the most disruptive and established brands both at national and international level.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dhemen takes charge of Velites\u2019 new jump-rope range, lending a fresh look to create the best, no-compromise high performance jump-rope possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Working with both experts at Velites and their users, the design offers totally new solutions &#8211; not only in terms of form but also in function, user experience and efficiency.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group dh-fila dh-fila--rejilla dh-alinear-centro zumaia is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group dh-columna is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group dh-fila-interior dh-alinear-izquierda is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group dh-columna is-layout-flow wp-block-group-is-layout-flow\">\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group dh-fila dh-fila--rejilla dh-alinear-centro zarautz is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-bottom:200px\">\n\n<div class=\"wp-block-columns is-layout-flex wp-block-columns-is-layout-flex\">\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2500\" src=\"https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2021\/04\/velites_user.jpg\" alt=\"velites comba crossfit\" class=\"wp-image-2869\" srcset=\"https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2021\/04\/velites_user.jpg 2000w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2021\/04\/velites_user-240x300.jpg 240w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2021\/04\/velites_user-819x1024.jpg 819w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2021\/04\/velites_user-768x960.jpg 768w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2021\/04\/velites_user-1229x1536.jpg 1229w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2021\/04\/velites_user-1638x2048.jpg 1638w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2021\/04\/velites_user-700x875.jpg 700w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n<div class=\"wp-block-group dh-imagen is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:0px\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1066\" src=\"https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2021\/04\/velites_pack.jpg\" alt=\"velites pack\" class=\"wp-image-2839\" srcset=\"https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2021\/04\/velites_pack.jpg 1600w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2021\/04\/velites_pack-300x200.jpg 300w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2021\/04\/velites_pack-1024x682.jpg 1024w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2021\/04\/velites_pack-768x512.jpg 768w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2021\/04\/velites_pack-1536x1023.jpg 1536w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2021\/04\/velites_pack-700x466.jpg 700w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group dh-fila dh-fila--rejilla dh-alinear-centro aia is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group dh-columna is-layout-flow wp-block-group-is-layout-flow\">\n\n<video autoplay muted loop>\n  <source src=\"https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2021\/04\/velites-video1-low.mp4\" type=\"video\/mp4\">\n  <p>Your browser does not support the video element.<\/p>\n<\/video>\n\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group dh-fila dh-fila--rejilla dh-alinear-centro zumaia is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group dh-columna is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group dh-fila-interior dh-alinear-izquierda is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group dh-columna is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group dh-texto texto texto-zumaia-1 is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\">Thanks to this, the result was such that it required the use of the American KICKSTARTER platform in order to generate an international crowdfunding programme in order to gauge market interest. They were blown away by the result: pre-order sales of more than \u20ac550,000 between the two platforms of Kickstarter and Indiegogo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dhemen is responsible for the product design, brand identity and packaging for Velites.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">VELITES EARTH 2.0 JUMP ROPE \u2014 RED DOT DESIGN AWARD WINNER<\/h3>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group dh-fila dh-fila--completa dh-alinear-centro orio is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:150px\">\n\n<div class=\"wp-block-group dh-columna is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1417\" src=\"https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2021\/04\/velites_packaging1.jpg\" alt=\"\" class=\"wp-image-2932\" srcset=\"https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2021\/04\/velites_packaging1.jpg 2560w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2021\/04\/velites_packaging1-300x166.jpg 300w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2021\/04\/velites_packaging1-1024x567.jpg 1024w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2021\/04\/velites_packaging1-768x425.jpg 768w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2021\/04\/velites_packaging1-1536x850.jpg 1536w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2021\/04\/velites_packaging1-2048x1134.jpg 2048w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2021\/04\/velites_packaging1-700x387.jpg 700w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>In the world of Crossfit and Fitness, Velites is one of the most disruptive and established brands both at national and international level. Dhemen takes charge of Velites\u2019 new jump-rope range, lending a fresh look to create the best, no-compromise high performance jump-rope possible. Working with both experts at Velites and their users, the design [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2855,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,27,54,55,70,81],"tags":[],"class_list":["post-2825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-design","category-sports","category-brand-design","category-indentity-design","category-design-engineering","category-packaging-design"],"_links":{"self":[{"href":"https:\/\/dhemen.nobok.es\/en\/wp-json\/wp\/v2\/posts\/2825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dhemen.nobok.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dhemen.nobok.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dhemen.nobok.es\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dhemen.nobok.es\/en\/wp-json\/wp\/v2\/comments?post=2825"}],"version-history":[{"count":0,"href":"https:\/\/dhemen.nobok.es\/en\/wp-json\/wp\/v2\/posts\/2825\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dhemen.nobok.es\/en\/wp-json\/wp\/v2\/media\/2855"}],"wp:attachment":[{"href":"https:\/\/dhemen.nobok.es\/en\/wp-json\/wp\/v2\/media?parent=2825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dhemen.nobok.es\/en\/wp-json\/wp\/v2\/categories?post=2825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dhemen.nobok.es\/en\/wp-json\/wp\/v2\/tags?post=2825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}