{"id":143,"date":"2019-12-02T08:15:42","date_gmt":"2019-12-02T08:15:42","guid":{"rendered":"https:\/\/www.dhemen.com\/?p=143"},"modified":"2020-05-05T13:11:50","modified_gmt":"2020-05-05T13:11:50","slug":"danobatgroup","status":"publish","type":"post","link":"https:\/\/dhemen.nobok.es\/es\/danobatgroup\/","title":{"rendered":"Danobatgroup"},"content":{"rendered":"\n<div class=\"wp-block-group dh-fila dh-fila--rejilla dh-alinear-centro zumaia has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"background-color:#0030f2;padding-top:300px;padding-bottom:200px\">\n\n<div class=\"wp-block-group dh-columna is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group dh-fila-interior dh-alinear-izquierda is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:20px\">\n\n<div class=\"wp-block-group dh-columna is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group dh-texto texto texto-zumaia-1 is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #ffffff;\">Danobatgroup es una referencia en el sector de la m\u00e1quina herramienta, y lo es no solo por ser siempre punta de lanza tecnol\u00f3gica y de precisi\u00f3n si no por ser la primera en, de la mano de Dhemen, trasladar una visi\u00f3n m\u00e1s emocional del mundo de la m\u00e1quina herramienta.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #ffffff;\">En un proyecto global de producto de gran tama\u00f1o como este, el an\u00e1lisis previo y diagn\u00f3stico da paso a la decisi\u00f3n de exteriorizar y hacer palpable la calidad percibida y reforzar la sensaci\u00f3n tecnol\u00f3gica y de confianza en un conjunto de m\u00e1quinas de muy diversas morfolog\u00edas, usos y emplazamientos. Se identifican, desarrollan y conceptualizan los distintos espacios: Working Areas, Human Areas, Maintain Spots y Logistics Areas y se engloban bajo el concepto creativo de Total Machine.<\/span><\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group dh-fila dh-fila--completa dh-alinear-centro has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"background-color:#0030f2;padding-bottom:300px\">\n\n<div class=\"wp-block-group dh-columna is-layout-flow wp-block-group-is-layout-flow\">\n\n<video autoplay muted loop>\n  <source src=\"https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/03\/danobatglobal.mp4\" type=\"video\/mp4\">\n  <p>Your browser does not support the video element.<\/p>\n<\/video>\n\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group dh-fila dh-fila--completa dh-alinear-centro zarautz-2 zarautz is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-columns is-layout-flex wp-block-columns-is-layout-flex\">\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n<div class=\"wp-block-group dh-imagen is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:100px\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1570\" height=\"1047\" src=\"https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2019\/12\/Innovation2-2.jpg\" alt=\"\" class=\"wp-image-635\" srcset=\"https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2019\/12\/Innovation2-2.jpg 1570w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2019\/12\/Innovation2-2-300x200.jpg 300w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2019\/12\/Innovation2-2-1024x683.jpg 1024w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2019\/12\/Innovation2-2-768x512.jpg 768w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2019\/12\/Innovation2-2-1536x1024.jpg 1536w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2019\/12\/Innovation2-2-700x467.jpg 700w\" sizes=\"auto, (max-width: 1570px) 100vw, 1570px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group dh-imagen is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:100px\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1806\" src=\"https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2019\/12\/305_rd-pd-2016_urkunden_hq-2669-scaled.jpg\" alt=\"\" class=\"wp-image-630\" srcset=\"https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2019\/12\/305_rd-pd-2016_urkunden_hq-2669-scaled.jpg 2560w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2019\/12\/305_rd-pd-2016_urkunden_hq-2669-300x212.jpg 300w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2019\/12\/305_rd-pd-2016_urkunden_hq-2669-1024x722.jpg 1024w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2019\/12\/305_rd-pd-2016_urkunden_hq-2669-768x542.jpg 768w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2019\/12\/305_rd-pd-2016_urkunden_hq-2669-1536x1083.jpg 1536w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2019\/12\/305_rd-pd-2016_urkunden_hq-2669-2048x1445.jpg 2048w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2019\/12\/305_rd-pd-2016_urkunden_hq-2669-700x494.jpg 700w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group dh-imagen is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:100px\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2019\/12\/305_rd-pd-2016_urkunden_hq-2669-2-scaled.jpg\" alt=\"\" class=\"wp-image-636\" srcset=\"https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2019\/12\/305_rd-pd-2016_urkunden_hq-2669-2-scaled.jpg 2560w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2019\/12\/305_rd-pd-2016_urkunden_hq-2669-2-300x200.jpg 300w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2019\/12\/305_rd-pd-2016_urkunden_hq-2669-2-1024x682.jpg 1024w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2019\/12\/305_rd-pd-2016_urkunden_hq-2669-2-768x512.jpg 768w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2019\/12\/305_rd-pd-2016_urkunden_hq-2669-2-1536x1024.jpg 1536w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2019\/12\/305_rd-pd-2016_urkunden_hq-2669-2-2048x1365.jpg 2048w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2019\/12\/305_rd-pd-2016_urkunden_hq-2669-2-700x466.jpg 700w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0px;padding-left:50px\">\n\n<div class=\"wp-block-group dh-texto texto-zarautz texto is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\">Es este concepto el que a modo de prisma, gu\u00eda un desarrollo de dise\u00f1o y transformaci\u00f3n de narrativa de producto basado en las personas. Aquellas que har\u00e1n uso de las m\u00e1quinas desde sus distintos puntos de contacto: maquinista, ingeniero, operario de mantenimiento, gestor de producci\u00f3n, visitante de planta,&#8230;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\">La estrategia de producto definida por Dhemen propone un sistema de producto propio basado en la relaci\u00f3n humano-m\u00e1quina. Siendo esta, materializada a trav\u00e9s de una nueva morfolog\u00eda formal, un identificativo rasgo de marca y una adecuada aplicaci\u00f3n del color corporativo y de su jerarqu\u00eda.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\">Soraluce FXR \u2014 Red Dot Design Award Winner\u00a0<\/span><\/h3>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group dh-fila dh-fila--completa dh-alinear-centro orio is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:400px\">\n\n<div class=\"wp-block-group dh-columna is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2299\" src=\"https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2019\/12\/dhemen-danobatgroup7.jpg\" alt=\"\" class=\"wp-image-1179\" srcset=\"https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2019\/12\/dhemen-danobatgroup7.jpg 2560w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2019\/12\/dhemen-danobatgroup7-300x269.jpg 300w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2019\/12\/dhemen-danobatgroup7-1024x920.jpg 1024w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2019\/12\/dhemen-danobatgroup7-768x690.jpg 768w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2019\/12\/dhemen-danobatgroup7-1536x1379.jpg 1536w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2019\/12\/dhemen-danobatgroup7-2048x1839.jpg 2048w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2019\/12\/dhemen-danobatgroup7-700x629.jpg 700w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Danobatgroup es una referencia en el sector de la m\u00e1quina herramienta, y lo es no solo por ser siempre punta de lanza tecnol\u00f3gica y de precisi\u00f3n si no por ser la primera en, de la mano de Dhemen, trasladar una visi\u00f3n m\u00e1s emocional del mundo de la m\u00e1quina herramienta. En un proyecto global de producto [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1421,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-producto","category-industria"],"_links":{"self":[{"href":"https:\/\/dhemen.nobok.es\/es\/wp-json\/wp\/v2\/posts\/143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dhemen.nobok.es\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dhemen.nobok.es\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dhemen.nobok.es\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dhemen.nobok.es\/es\/wp-json\/wp\/v2\/comments?post=143"}],"version-history":[{"count":0,"href":"https:\/\/dhemen.nobok.es\/es\/wp-json\/wp\/v2\/posts\/143\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dhemen.nobok.es\/es\/wp-json\/wp\/v2\/media\/1421"}],"wp:attachment":[{"href":"https:\/\/dhemen.nobok.es\/es\/wp-json\/wp\/v2\/media?parent=143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dhemen.nobok.es\/es\/wp-json\/wp\/v2\/categories?post=143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dhemen.nobok.es\/es\/wp-json\/wp\/v2\/tags?post=143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}