{"id":2168,"date":"2020-12-10T08:25:19","date_gmt":"2020-12-10T08:25:19","guid":{"rendered":"https:\/\/www.dhemen.com\/?p=2168"},"modified":"2020-12-17T08:13:12","modified_gmt":"2020-12-17T08:13:12","slug":"boj","status":"publish","type":"post","link":"https:\/\/dhemen.nobok.es\/eu\/boj\/","title":{"rendered":"BOJ"},"content":{"rendered":"\n<div class=\"wp-block-group dh-fila dh-fila--completa dh-alinear-centro orio has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"background-color:#e2e2e2;padding-top:0px\">\n\n<div class=\"wp-block-group dh-columna is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1053\" src=\"https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/boj_header2.jpg\" alt=\"boj corkscrew detail\" class=\"wp-image-2030\" srcset=\"https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/boj_header2.jpg 2048w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/boj_header2-300x154.jpg 300w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/boj_header2-1024x527.jpg 1024w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/boj_header2-768x395.jpg 768w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/boj_header2-1536x790.jpg 1536w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/boj_header2-700x360.jpg 700w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group dh-fila dh-fila--completa dh-alinear-centro orio has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"background-color:#e2e2e2;padding-top:500px;padding-bottom:100px\">\n\n<div class=\"wp-block-group dh-columna is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group dh-texto texto-orio-2 texto is-layout-flow wp-block-group-is-layout-flow\">\n\n<p style=\"text-align: center;\">BOJek ehun urte baino gehiago daramatza lanean. Ardoaren munduari eta sukaldeko ontziteriari lotutako produktu ospetsuekin eta estimatuekin egin du ibilbidea.<\/p>\n<p style=\"text-align: center;\">Dhemenek harreman sendoa du marka horren diseinu estudio gisa. 2016an, nortasun korporatiboa birdiseinatzeaz gain, bere produktu ikoniko bat ere birdiseinatu du: hormako kortxo-kentzekoa.<\/p>\n<p style=\"text-align: center;\">Proiektua funtsezko bi premisatatik abiatu zen: alde batetik, produktuaren erabilera hobetzea, edozein erabiltzaile motak erabili ahal izatea errazteko; bestetik, ekodiseinu prozesu baten bidez produktu iraunkorrago bat sortzea, ingurumenean duen eragina kontrolatzeko eta ahalik eta gehien txikitzeko.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group dh-fila dh-fila--completa dh-alinear-centro orio has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"background-color:#e2e2e2\">\n\n<div class=\"wp-block-group dh-columna is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/BOJ-Kitchen-close-upsb-scaled.jpg\" alt=\"boj corkscrew kitchen\" class=\"wp-image-2048\" srcset=\"https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/BOJ-Kitchen-close-upsb-scaled.jpg 2560w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/BOJ-Kitchen-close-upsb-300x200.jpg 300w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/BOJ-Kitchen-close-upsb-1024x683.jpg 1024w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/BOJ-Kitchen-close-upsb-768x512.jpg 768w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/BOJ-Kitchen-close-upsb-1536x1024.jpg 1536w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/BOJ-Kitchen-close-upsb-2048x1365.jpg 2048w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/BOJ-Kitchen-close-upsb-700x467.jpg 700w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group dh-fila dh-fila--completa dh-alinear-izquierda has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"background-color:#e2e2e2\">\n\n<div class=\"wp-block-group dh-columna is-layout-flow wp-block-group-is-layout-flow\">\n\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group dh-fila dh-fila--completa dh-alinear-centro orio has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"background-color:#e2e2e2;padding-top:200px\">\n\n<div class=\"wp-block-group dh-columna is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group dh-texto texto-orio-2 texto is-layout-flow wp-block-group-is-layout-flow\">\n\n<p style=\"text-align: center;\">Proiektuaren lehen helburua lortzeko, hau da, erabilera esperientzia hobetzeko, objektuaren funtzionaltasuna eta erabilgarritasuna berrinterpretatu ditugu: ahalik eta gehien sinplifikatu dugu botilatik kortxoa ateratzeko ekintza, mugimendu natural bakar bateraino, mekanismo berri eta patentatu baten bitartez.<\/p>\n<p style=\"text-align: center;\">Proiektuak ekodiseinatua izan behar zuen. Dhemenek ekodiseinuko ISO 14006 ziurtagiria dauka, eta zegozkion prozesuak aplikatu zizkion proiektuari, ahalik eta proiektu iraunkorrena egiteko: produktuaren bizitza osoa, bere carbon footprint-a eta materialen trazabilitatea kontrolatuz. Baita, erabilera intentsiboa izanda ere, irauteko diseinatutako objektu bat sortuz, une oro zaharkitzapenetik ihes eginez.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group dh-fila dh-fila--completa dh-alinear-centro orio has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"background-color:#e2e2e2;padding-top:200px;padding-bottom:200px\">\n\n<div class=\"wp-block-group dh-columna is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1799\" src=\"https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/boj_kitchen.jpg\" alt=\"boj corkscrew\" class=\"wp-image-2024\" srcset=\"https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/boj_kitchen.jpg 1200w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/boj_kitchen-200x300.jpg 200w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/boj_kitchen-683x1024.jpg 683w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/boj_kitchen-768x1151.jpg 768w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/boj_kitchen-1025x1536.jpg 1025w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/boj_kitchen-700x1049.jpg 700w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group dh-fila dh-fila--rejilla dh-alinear-centro zarautz has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"background-color:#141414;padding-top:100px;padding-bottom:200px\">\n\n<div class=\"wp-block-columns is-layout-flex wp-block-columns-is-layout-flex\">\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:200px\">\n\n<div class=\"wp-block-group dh-imagen is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:0px;padding-right:50px\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1829\" height=\"2560\" src=\"https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/boj_antiguo-scaled.jpg\" alt=\"boj history\" class=\"wp-image-2068\" srcset=\"https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/boj_antiguo-scaled.jpg 1829w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/boj_antiguo-214x300.jpg 214w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/boj_antiguo-732x1024.jpg 732w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/boj_antiguo-768x1075.jpg 768w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/boj_antiguo-1097x1536.jpg 1097w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/boj_antiguo-1463x2048.jpg 1463w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/boj_antiguo-700x980.jpg 700w\" sizes=\"auto, (max-width: 1829px) 100vw, 1829px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0px\">\n\n<div class=\"wp-block-group dh-imagen is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:300px;padding-left:50px\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/detail1.jpg\" alt=\"boj corkscrew black\" class=\"wp-image-2066\" srcset=\"https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/detail1.jpg 2048w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/detail1-300x200.jpg 300w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/detail1-1024x683.jpg 1024w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/detail1-768x512.jpg 768w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/detail1-1536x1024.jpg 1536w, https:\/\/dhemen.nobok.es\/wp-content\/uploads\/2020\/12\/detail1-700x467.jpg 700w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>BOJek ehun urte baino gehiago daramatza lanean. Ardoaren munduari eta sukaldeko ontziteriari lotutako produktu ospetsuekin eta estimatuekin egin du ibilbidea. Dhemenek harreman sendoa du marka horren diseinu estudio gisa. 2016an, nortasun korporatiboa birdiseinatzeaz gain, bere produktu ikoniko bat ere birdiseinatu du: hormako kortxo-kentzekoa. Proiektua funtsezko bi premisatatik abiatu zen: alde batetik, produktuaren erabilera hobetzea, edozein [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2293,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61,62,63,66,69,71,72,84],"tags":[],"class_list":["post-2168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-care-eu","category-markaren-diseinua","category-marka-estrategia","category-kolorea-materialak-eta-akaberak","category-diseinuaren-ingeniaritza","category-diseinu-estrategia","category-ekodiseinua","category-produktu-diseinua"],"_links":{"self":[{"href":"https:\/\/dhemen.nobok.es\/eu\/wp-json\/wp\/v2\/posts\/2168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dhemen.nobok.es\/eu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dhemen.nobok.es\/eu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dhemen.nobok.es\/eu\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dhemen.nobok.es\/eu\/wp-json\/wp\/v2\/comments?post=2168"}],"version-history":[{"count":0,"href":"https:\/\/dhemen.nobok.es\/eu\/wp-json\/wp\/v2\/posts\/2168\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dhemen.nobok.es\/eu\/wp-json\/wp\/v2\/media\/2293"}],"wp:attachment":[{"href":"https:\/\/dhemen.nobok.es\/eu\/wp-json\/wp\/v2\/media?parent=2168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dhemen.nobok.es\/eu\/wp-json\/wp\/v2\/categories?post=2168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dhemen.nobok.es\/eu\/wp-json\/wp\/v2\/tags?post=2168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}